Websites & online stores
Professional business websites, Shopify stores, and quote forms that connect inquiries and orders to your team and business tools.
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Websites, automation & practical AI
Less busywork. More time for your business.
A better website, connected tools, and useful automation can make the day run smoother. We build around your business: capture inquiries, organize follow-ups, connect records, and put AI to work with clear staff approval points. Start with one useful improvement.
Where the time goes
If you do it the same way every time, it can probably run itself.
These are the kinds of tasks we automate most often.
Customer portals & internal tools
Give customers a clear way to request work or check progress, and give staff a shared view of jobs, records, and the next action.
CRM setup & automation
Every contact, lead, and deal in one place — updated automatically from your website, inbox, and orders, with next steps assigned so no customer is forgotten.
Scheduling, invoicing & payments
Approved quotes become jobs, jobs become invoices, and paid invoices update your records — with reminders for anything overdue.
Follow-ups & deadline reminders
Automatic reminders when a quote is overdue, customer follow-ups on a schedule, and a heads-up before a deadline.
Opportunity & market monitoring
Daily scans of bid sites, supplier portals, or listings, filtered to what matters to you and delivered as one short morning email.
Orders, inventory & suppliers
Orders routed to the right people and suppliers, inventory records kept in sync, and paperwork generated without re-typing.
Reports & dashboards
The weekly numbers you pull by hand, assembled automatically — pipeline, jobs, maintenance logs, and KPIs in one place.
Practical AI
AI that summarizes long documents, drafts replies, sorts incoming requests, and answers questions from your own files — with a person approving what goes out.
We run on it ourselves
IdentiCore's own back office is automated.
We don't sell anything we don't use. Every day, our own workflows:
- Log every website quote request to our tracker and send the customer a confirmation in seconds.
- Remind us if a request hasn't been quoted, then follow up with customers on a schedule.
- Scan every new federal contract notice each morning and email a one-page summary of the ones worth a look.
- Track bid deadlines and send reminders a week, three days, and one day out.
That's hours of checking, typing, and remembering every week — handled before the workday starts.
Client work: a modernized digital catalog, automated supplier order routing, and workflow systems for a Huntsville-area powersports dealer.
Example · daily opportunity scan
7:30 AM — scan
New notices are pulled and matched against our codes and keywords.
Score & filter
Hundreds of notices become the handful that fit, ranked by relevance.
Deliver
One email with the bottom line up front, and every match logged to a sheet.
How it works
Start small. See the time come back. Then build on it.
Workflow consultation
We walk through your week together and find where the hours are going — and which tasks are worth automating first.
Map & estimate
We map the workflow, the tools it touches, and a fixed-scope quote for the build.
Build & test
We build it on your accounts, test it with real data, and adjust until it runs cleanly.
Hand off & support
You own it. We show you how it works and stay available for changes and new ideas.
Price guide
From simple workflows to AI-powered systems.
Our project price guide. Every project gets a fixed written quote before work starts. Websites, stores, and portals are scoped and quoted separately.
Start here
Workflow consultation
Free
30 minutes to walk through your week and see where automation or AI would pay off.
Plan
Workflow & AI assessment
$750 – $1,500
Workflow mapping, tool review, and a written roadmap with estimated hours saved. Credited toward any build.
Easy workflows
Starter automation
$500 – $1,500
One workflow connecting 2–3 apps, such as web form → CRM → team alert, or new order → spreadsheet → supplier email. Live in about a week.
Most popular
Business workflow package
$2,500 – $7,500
3–5 connected workflows across sales, quoting, operations, or admin, with error alerts, documentation, and team training. 2–4 weeks.
AI + workflows
AI-powered workflows
$5,000 – $15,000
Automations with AI built in: lead qualification, email triage and drafting, document and bid data extraction, and an assistant that answers from your own files. 3–6 weeks.
Advanced
Custom AI systems & agents
$15,000+
Multi-step AI agents, custom integrations, and internal tools that run whole processes end to end. Scoped and quoted per project.
| Plan | Includes | Monthly |
|---|---|---|
| Care | Monitoring, fixes when connected apps change, small adjustments | $300 – $750 |
| Growth | Care, plus 1–2 new workflows a month and a monthly strategy call | $1,000 – $2,500 |
| AI Partner | Dedicated automation and AI support, ongoing builds, tuning, and reporting | $3,000+ |
Hourly consulting: $150/hr for one-off questions, reviews, or small fixes.
Software costs: subscriptions such as n8n, AI model usage, hosting, or CRM plans are billed by those providers and aren't included. Costs depend on the selected tools and usage. Automations run in your own accounts, so you own them.
Software costs: subscriptions such as n8n, AI model usage, hosting, or CRM plans are billed by those providers and aren't included. Costs depend on the selected tools and usage. Automations run in your own accounts, so you own them.
Tags + workflows
The scan on the equipment starts the work in the office.
Most consultants can't make the tag, and most tag shops can't build the workflow. We make both in Madison, so the identification and the automation are designed together.
Bundle 01
Asset tracking starter
$2,500 – $4,000
100 laser-marked QR or NFC asset tags, a scan-to-log workflow (scan opens a form, the entry lands in your records), a simple asset dashboard, and team training.
Bundle 02
Field service kit
$4,000 – $8,000
NFC equipment tags that open each unit's service history, automated service logs, technician check-ins, and customer notifications after every visit.
Bundle 03
Tool crib & fleet control
Quoted
Embedded RFID tool tags or long-range UHF fleet tags paired with check-in/check-out workflows, overdue alerts, and loss reporting.
Tools
Built on n8n, connected to the tools you already use.
We build primarily with n8n, a workflow platform that connects hundreds of business apps. Your automations run in your own account — no lock-in, and nothing hidden.
- Google Workspace and Microsoft 365 — email, calendars, Sheets, Excel, Drive
- CRMs such as HubSpot, Pipedrive, Zoho, and Salesforce — or a simple spreadsheet CRM to start
- Website forms, Shopify, Square, and other storefronts
- Public data sources such as SAM.gov and bid portals
- AI models for summarizing, drafting, and sorting
Sensible by design
Automations use the minimum access they need, log what they do, and keep a person in the loop for anything customer-facing or financial.
Websites & e-commerce too
Fast, professional business sites and online stores, wired straight into your workflows so every lead lands where it should.
Common questions
Before you book.
Do I need to change the software I already use?
Usually not. We connect the tools you already have (email, spreadsheets, accounting, CRM, storefront) and only recommend something new when it clearly pays for itself.
What does the free consultation cover?
A 30-minute call about how your week actually runs. You leave with the two or three tasks most worth automating and a ballpark from the price guide above. No obligation.
What happens if an automation breaks?
Builds include error alerts so problems surface right away. Support plans cover fixes when a connected app changes; without a plan, fixes are billed at the hourly rate.
Do you work with government agencies?
Yes. IdentiCore is a Service-Disabled Veteran-Owned Small Business, SAM.gov active (UEI TK4GUDUTJPE5, CAGE 24TP8), and accepts purchase orders and government purchase cards.
What would make your workday easier?
Tell us about your website, tools, and daily work. We will help you find a useful first improvement.